Let’s be real: no one loves standing in front of a camera for headshots. It feels awkward, stiff, and like you’re suddenly questioning if you’ve ever smiled before. But here’s the thing—your headshot is way more than a photo. In today’s digital-first world, it’s your handshake, your elevator pitch, and the first step in building trust with potential clients.


If you’re a realtor looking to stand out in an oversaturated market, your headshot can’t just be “good enough.” It needs to be magnetic, professional, and you. This guide will walk you through everything you need to know to get a headshot that doesn’t just look great but also works for your business.


Why Realtor Headshots Matter


Here’s the deal: 99% of Millennials (and a good chunk of everyone else) start their real estate search online. That means your first impression isn’t happening in a meeting or an open house—it’s happening on your website, your LinkedIn profile, or even your Instagram grid.

And what are they judging? Your face.

Your Headshot Is Your Brand

People hire realtors they like, trust, and feel comfortable with. A professional headshot communicates all that in seconds. If your photo is outdated, poorly lit, or—let’s be honest—shot on a friend’s iPhone, you’re leaving money on the table.


Common Mistakes Realtors Make with Headshots

Let’s get this out of the way:

❌ Using a headshot that’s 10+ years old.

❌ Choosing a stiff, overly formal pose that feels unapproachable.

❌ Wearing patterns or accessories that distract from your face.

❌ Skipping professional photography altogether.

If you’re guilty of any of these, don’t panic. This guide will help you level up.


How to Get a Headshot That Works for You

Whether you’re selling luxury homes or first-time buyer properties, your headshot should align with your brand and target market. Here’s how to make that happen:


1. Get Clear on Your Message

What do you want people to feel when they see your photo?

  • If you specialise in high-end properties, your headshot should feel polished and professional.
  • If you’re all about beachside bungalows, a more relaxed vibe might be the way to go.

Pro Tip: Create a Pinterest mood board with images that inspire you. This will help your photographer capture the energy and style you want.


2. Find a Professional Photographer

Yes, your cousin’s nice camera is tempting. No, it’s not the same as hiring a professional. A good photographer knows how to light, pose, and guide you so you look confident and approachable.

When searching for a photographer:

  • Check their portfolio for headshots that feel natural and professional.
  • Read reviews to ensure they’re experienced in working with business professionals.
  • Confirm they include digital images with retouching—you’ll need these for your online presence.


3. Choose the Right Location

Your background sets the tone for your headshot. A great photographer can blur out distractions while keeping the vibe on-brand.

Here are some ideas:

  • In-studio: Clean, timeless, and versatile for any realtor.
  • Outdoors: A neighbourhood, park, or beach that reflects your specialty.
  • Office space: Perfect if you want to showcase your professional environment.
  • Cityscape: Great for urban realtors working in bustling markets.


4. Nail Your Wardrobe

Your outfit should feel authentic to you but still polished and professional.


DO

✅ Stick to solid colours.

✅ Wear something that makes you feel confident.

✅ Bring multiple outfits for variety.


DON'T

❌ Wear busy patterns or stripes—they’re distracting.

❌ Go overboard with accessories.

Pro Tip: Choose outfits you’d wear to meet a dream client. Your headshot should represent the best version of your everyday style, not something overly staged.


5. Prep Like a Pro

The day of your shoot, make sure you:

  • Get plenty of rest the night before so you look refreshed.
  • Bring all outfits steamed and ready to go.
  • Use eye drops to brighten tired eyes (trust me, it’s a game-changer).
  • Avoid drastic hair or makeup changes—stay true to your everyday look, just polished.


6. Trust Your Photographer

A great photographer will guide you through poses and help you feel relaxed in front of the camera. Don’t worry about looking “perfect.” Focus on being you—your confidence and personality will shine through.


The Bottom Line: Your Headshot Is an Investment


In real estate, trust is everything. A professional headshot builds that trust in seconds, helping you attract the clients you want and stand out from the competition.

Ready to upgrade your headshot game? Let’s create images that reflect the expert you are and the business you’re building.


Click here to book your session or learn more!