Personal brand photography is the art of using high-quality images to tell the story of your brand. Using photos to market and advertise your brand not only positions you as an expert in your field but it gives your clients and audience a more authentic brand experience. Whether you’re a coach, online entrepreneur, influencer or speaker, beautiful, professional photography can really take your branding to the next level.
How a Personal Branding Session is Different Than a Headshot Session
Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but I don’t stop there. I delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customised to best reflect the type of business you run and the message you wish to convey about your brand through images.
Is a personal branding session right for you? How do you know if you need a personal branding session?
You should consider a personal branding session:
- If you own any kind of business.
- If you are the face of your brand and it is important for people to connect with you.
- If you wish to take your business to the next level by stepping up your visual branding.
- If you want your ads to look fresh, polished and professional.
BOOKING YOUR PHOTO SESSION
It’s always best to book your photo session in advance, especially if you are working towards a specific deadline. It’s also important to take the time required for photo selection and editing into account when booking your personal branding session.
The Brainstorming Session
Once you’ve set a date for your photo session, I can begin brainstorming ideas. The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more. That’s why planning and analyzing is so important. Knowing where and how you want to use your images will help me understand whether you’ll require vertical, horizontal or square images for Instagram. If you will want to use text across any of your images, please let me know so that I can plan the image backgrounds accordingly
Your Brand Description
I ask that you come up with a brief but detailed description of your brand and what it stands for so that I can find ways to bring this across in your images. If there are specific colours that you would like to incorporate, please let me know.
Our goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what it would be like to work with you.
PRIOR TO YOUR SESSION
Confirm any hair and makeup appointments and confirm the address one week prior to your session. If you will be colouring your hair, this is the time to do it. The day before your session I ask that you prepare your outfits, ensuring that they’re steamed, pressed and on hangers. If you want to look great in your photos, make sure you are well hydrated on the day prior and be sure to go to bed early so you will look and feel well rested.
The Day of the Session
Now it’s all about relaxing and enjoying the experience. I will direct you on how to pose and ensure that you get the best possible shots. I'll take a mix of lifestyle images and headshots to give your audience a better view of what you do on a daily basis. I'll also take some behind the scenes shots for a more personal view of what it’s like to work with you.
Editing
After the shoot I will spend time sorting through all of the photos, deleting any photos that didn’t work out. Once I've done this I will send you the proofs to review. The proofs will not have been edited so these won’t be the final images. I will get rid of any small imperfections and ensure that the colour looks amazing. If you have any specific editing requests, please let me know.
Selecting Your Images
While our packages do come with a specific number of images, there is always the option to purchase additional shots if you would like to use extra photos. It’s best to choose a good mix of images so that you have a little bit of everything available to you. I are always happy to assist you with this process if need be.
I would love the opportunity to assist you with your personal brand photography by offering you a professional, customised photo session that brings every aspect of your brand to life. Not only will I help you create a visual version of your branding message but I will also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you.
Below are some gorgeous photos created for stylist Kerrie Carucci in Brisbane. Kerrie needed some new images to help promote her upcoming masterclass, some new headshots and content photography to use across several social media platforms. In less than two hours we were able to capture Kerrie in several outfits that showcase her styling ability perfectly.
I look forward to working with you and bringing your vision to life. Book a 15 minute free consultation with me here.
